Heart of Europe

The World, Dubai, UAE

PROJECT IMAGES:

  • photo
    Bubble Diagram
  • photo
    Heart of Europe
  • photo
    Holland Celebration Beach
  • photo
    Innovation Showcase Theater
  • photo
    Der Wasserspiel Playground
  • photo
    Germany Kid's Water Play
  • photo
    Swarovski Crystal Spectacular
  • photo
    Russia Aquapod Adventure
  • photo
    Sweden Butterfly Tower

The World is a man-made archipelago of 300 islands off the coast of Dubai inspired by the shape of a world map. Central to the World lies the Heart of Europe, a mixed-use development on several European islands. EDG developed a strategy to reposition the multi-hotel resort into a tourist entertainment destination by defining an entertainment and retail overlay with multiple attractions, shows, and animal experiences in 6 entertainment zones related to the various themes and cultures of the countries of Europe represented. EDG was responsible for the overall analysis, vision plan, content development, and programming.