The World is a man-made archipelago of 300 islands off the coast of Dubai inspired by the shape of a world map. Central to the World lies the Heart of Europe, a mixed-use development on several European islands. EDG developed a strategy to reposition the multi-hotel resort into a tourist entertainment destination by defining an entertainment and retail overlay with multiple attractions, shows, and animal experiences in 6 entertainment zones related to the various themes and cultures of the countries of Europe represented. EDG was responsible for the overall analysis, vision plan, content development, and programming.
- Hotels and Resorts
- 69 acres / 28 hectares