Heart of Europe

The World, Dubai, UAE
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The World is a man-made archipelago of 300 islands off the coast of Dubai inspired by the shape of a world map. Central to the World lies the Heart of Europe, a mixed-use development on several European islands. EDG developed a strategy to reposition the multi-hotel resort into a tourist entertainment destination by defining an entertainment and retail overlay with multiple attractions, shows, and animal experiences in 6 entertainment zones related to the various themes and cultures of the countries of Europe represented. EDG was responsible for the overall analysis, vision plan, content development, and programming.

Hotels and Resorts
69 acres / 28 hectares